• 第三届“百幅”网络正能量图片评选 2019-10-19
  • 重庆市渝北区:积极打造“律师驻所”新模式 2019-10-13
  • 湖北城镇公厕建设技术导则出台 每平方公里应有3到5座公厕 2019-09-26
  • 市民教育系列活动启动 传承弘扬中华文化做文明有礼天津人 2019-09-26
  • 内蒙古严肃处理环保假整改问题 2019-09-21
  • 【大家谈】让实干成为党员干部的标配 2019-09-21
  • 在虞城,看乡村振兴的曙光 2019-09-18
  • 上饶高铁经济试验区:改善高铁沿线环境 打造整洁市容市貌 2019-09-18
  • 王秀英受邪教全能神蛊惑离家出走 家人盼归 2019-09-09
  • 伦敦高楼火灾一周年 特蕾莎·梅承认政府反应迟缓 2019-09-02
  • 暖新闻·暖生活——山西黄河新闻网 2019-08-30
  • 新疆首个国家考古遗址公园的5项修护工程竣工 2019-08-24
  • 课业繁重,新西兰高中生要减负了! 2019-08-06
  • 黄文榕的专栏作者中国国家地理网 2019-07-27
  • 追求生活质感 四款豪华品牌中型SUV推荐 2019-07-27
  • 高中英语选修9课文逐句翻译(人教版) - 下载本文

    3月17日意甲恩波利 www.vr729.com 适应蝴蝶,纤小的花朵经常聚在一块儿,自成一束,以便蝴蝶能有地方降落,如雏菊。 Smell: odourless. 气味:无味。

    Moths飞蛾Colour: white, light-coloured so moths can see them at night. 颜色:白色、浅色,以便飞蛾在夜晚能看清。

    Shape: the petals form a deep tube to match the length of a specific moth's tongue. The petals lie fiat or bend back so the moth can get close to the flower. 形状:花瓣开成一个深管子,其长度与特定蛾子的舌头长度相当?;ò晟煺够蛳蚝笸淝?,以便飞蛾靠近花朵。

    Smell: strong, sweet perfume, typically only given out at night. 气味:浓烈的香甜味,特别只在夜晚散发出来。

    Flies苍蝇Colour: dull-coloured, brownish red. 颜色:灰暗色、褐红色。 Smell: strong like rotting meat. 气味:浓烈的像腐肉似的气味。

    Humming-birds蜂鸟Colour: brightly coloured, especially red and orange. 颜色:线颜色,特别是鲜红色和橙色。

    Shape: tube-shaped; petals bent back so birds can get close.形状:管状,花瓣向后卷,以便鸟儿接近。

    Smell: no odour. 气味:无臭味。

    Bats蝙蝠Colour: white, light-coloured so bats can see them at night. 颜色:白色、浅色,这样蝙蝠夜晚能够看到。

    Shape: open at night; large, strong with wide mouths for long tongues. 形状:夜晚开花;大而坚,嘴宽,可供长舌伸入。

    Smell: musty, fruity smell. 气味:发霉的果子味。

    9.选修九Unit 5 Inside advertising广告内情 HOW ADVERTISINC WORKS广告是如何起作用的

    Do you know how many advertisements you are exposed to in your daily life? 你知道你在日常生活中要面对多少广告吗?Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. 每天在公共汽车上和广告牌上,在火车和火车站里,在商店的橱窗里,在餐馆的外边以及公告牌上,我们都会遇到广告。At home, we see advertisements in magazines and newspapers and in the middle of our favourite television programmes. 在家里,我们从报刊、杂志上,在我们喜欢

    的电视节目间隙中都可以看到广告。We hear advertisements on the radio and come across them on the Internet. 我们还可以从广播中听到广告,在网络上看到广告。 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 至在我们穿的有些休闲服上也印着品牌的名字,这就把我们变成了―移动广告‖。With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. Then we can avoid being controlled by them. 甚我们的日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是很重要的事情,这样我们才有可能避免被广告左右。 What is an advertisement? 什么是广告?

    An advertisement is a message or announcement that informs or influences people. 广告是告知人们或对人们起影响作用的信息或告示。 It can use words, pictures, music or film to communicate its message. 它可能用文字、图片或影片来传达其信息。Adverts are not only made and paid for by business, but also by individuals, organizations and associations that wish to inform or educate the public. 广告不仅可由商家付费制作,也可以由想要向公众传达或教育公众的个人、组织或协会来出资制作。

    How do advertisers make effective advertisements? 广告商是如何制作有效的广告的? Identify your target识别你的目标

    Advertisers must pay the media for displaying their ads. 广告上必须付费给展示广告的媒体。 Their money would be wasted if the message didn't reach its target audience, in other words the people the advertisement intends to persuade. 如果信息不能传达给她的信息群体,也就是广告意图说服的人群的话,那么他们的钱就白花了。 For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group. 举例说,进入青春期的男孩子就可能比任何其他人群更愿意购买电脑游戏,因此,针对这个目标群体制作有吸引力的电脑游戏广告才是有意义的。Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. 明确了广告的目标群体后,研究人员就会尽量收集这个群体的有关信息,例如他们的好恶,以及如何使产品适应他们的生活。This information then forms the basis for decisions about what type of advertising techniques to use with this group. 于是,这个信息就构成了针对这部分人采用何种广告技术的决策基础。

    Appeal to your target迎合你的目标

    In order to persuade people to do something, advertisements often appeal to our hopes and dreams or our emotions. 为了说服某人采取某种行动,广告常常要迎合我们的希望、梦想或情感。For example, the one on the right, which advertises sports shoes, shows young people doing exciting things. 譬如右图的运动鞋广告,它表现的是年轻人正做着一些刺激的运动,(广告的)颜色和其中的火焰也使人感到兴奋。The colours and the flames also suggest excitement. The message it is sending is: \它所传递的信息是:―购买我们的运动鞋,你就能在?快车道‘过上令人兴奋的生活‖。The ad above, with the star in it, is for a new radio station. 上方的那幅广告(上面有一个五角星)是为一个新的无线电台制作的。It appeals to people's desire to \它迎合了人们想要―适应‖并成为其中一员的愿望。 The message is: \want to be part of the group, you'd better listen too.\它传达的信息是:―其他人都在听。如果你想成为其中的一份子,你最好也听一听?!?

    Some advertisements appeal to people's desire to save money. Others are more likely to be noticed if they are funny. 有的广告迎合人们省钱的愿望,另外一些广告则因为有趣而受人注目。 Ads that feature rich and famous people will grab the attention of those who admire people like that. 而以有钱人和名人为特色的广告则会抓住那些对他们羡慕的人的注意力。Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens.还有一些广告就像下面那种有关环境?;さ墓愀?,就符合我们的良知,或者就迎合了我们想成为有价值的公民的愿望。 Use a suitable medium采用合适的媒体

    As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium. 正如要用恰当的方式吸引合适的消费者,广告商还得将广告置于恰当的媒体上。 Obviously, cost will play a.big part in this decision. 很明显,做这个决定的时候,花销起很大的作用。Television adverts are expensive to make and to show. 电视广告的制作与播放是非常昂贵的。You have to be a big corporation with a big budget to afford television ads. 你必须是一家大公司,有大笔经费,才能做得起电视广告。Advertisements in newspapers, on the other hand, are much cheaper. 而另外一方面,用报纸做广告就会便宜得多。 As well as worrying about the expense, advertisers must also consider which media are most appropriate for their product and which their target audience is most likely to see or hear. 正如担心费用一样,广告客户还必须考虑哪种媒体最适合他们的产品,并且他们的目标群体最愿意

    收看或收听哪种媒体。Because most cars have radios, ads broadcast via radio can reach a lot of drivers very easily. 因为大多数汽车都有收音机,司机们很容易地就能收听到通过无线电广播传送的广告。 For this reason, it would be appropriate to use radio to advertise goods and services relating to cars. 因为这个缘故,用无线电播送与汽车有关的产品与服务就很合适。However, it would be no use advertising products on radio if the ad relies on visual effects.但是如果一项产品的广告要依靠视觉效果,那么它在收音机里播出就毫无意义了。 Television adverts are great for generating emotional responses to a product, but magazines and newspapers can give more detail. 电视广告能够激起人们对某种产品产生情感反应,但报刊杂志能够给更详细的介绍。

    How effective are advertisements? 广告的效果如何?

    However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them. 一则广告无论如何制作得多么好,如果产品不合适,也不可能使人信服。For example, no matter how good an ad for a car stereo system is, people who don't own cars are unlikely to run out and buy one. 举例来说,不管一个汽车的立体声系统多么好,那些没有汽车的人是不可能跑去买它的。Look at the advertisements in this unit. 看一看本单元中的这些广告吧。How many of the goods or services suit your interests or lifestyle? 你对其中多少商品或服务感兴趣,它们是否符合你的生活方式呢?Would really good advertising persuade you to buy products and services you are not interested in or have no use for? 是不是有好的广告会说服你去买并不感兴趣或对你没有用处的商品服务呢?

    On the other hand, being constantly exposed to advertisements can help to change our opinions over time. 另一方面,经常处于广告的包围中,我们的想法有可能随着时间的流逝而发生变化。This is why governments all over the world pay a lot of money for ads on such things as road safety. 这就是为什么世界各地的政府会花大量的金钱来制作诸如道路安全之类的广告,They believe these adverts will affect the way people think about their driving habits and will subsequently reduce the number of road accidents.它们认为这些广告让人们认真思考他们的驾驶习惯,从而减少交通事故的数量。

    10.选修九Unit 5 KEEPING ADVERTISEDRS HONEST做广告的人应守诚信

    Organizations and individuals advertise because they want to persuade people to behave in certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. 组

    织和个人都做广告,因为他们都说服别人按某种方式来行事,例如要你买某个牌子的大米,或者要你停止高速驾车或在他们的电影院里看一场电影。 Advertisers go, to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose. 广告制作者在广告上花了不少精力和财力,因此,他们要确保能达到他们的目的。Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or use methods that may mislead us. 不幸的是,并不是所有的广告商都诚实、正直。除非我们有办法进行自我?;?,否则这些不老实的广告上就会说谎,或者采用误导我们的手段。Fortunately, most countries have developed ways to control advertising and prevent false or unsuitable advertising. 好在多数国家都采用了一些办法来控制广告业,防止虚假不实的广告。 The law法律

    One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的办法之一就是制定法律以约束广告商们的不法行为。 Many countries have laws that forbid ads being shown at inappropriate times or in unsuitable places. 许多国家制定了法律,禁止在不恰当的时间和不适宜的地点播放广告。 For example, an ad that has an adult theme cannot be shown during children's television programmes. 譬如有成人内容的广告就不能在儿童电视节目的时间里播放。In some countries advertising alcoholic drinks or tobacco is banned altogether. 在有些国家里,酒类及烟草的广告都是一概被禁止的。There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour. 在许多地方还制定了法律,以防止广告商为他们的产品说假话,或者宣传不道德或有害的行为。 Advertising organizations广告组织

    Most advertisers are decent and honest, and they are as interested as everyone else in making sure ads are ethical. 多数广告商都是正派、诚实的。他们和其他人一样也致力于确保广告合乎道德规范。For this reason, most advertisers belong to advertising organizations that not only educate and support their members, but also make rules for everyone in the organization to follow. 为此,多数广告商都是从属于某个广告组织。广告组织不仅仅对其成员进行教育和支持,而且还制定多种规则让组织中的每个成员都必须遵守。They are called a code of ethics and include such rules as: Advertisements must not be untruthful or misleading; Advertisements must not say bad things about other people's products. 这些规则被称为道德规范,他们包括以下规则:广告一

    定不能失实或误导;广告一定不能说别人产品的坏话。If well-known people are used in advertisements, they must be honest and truthful about products they advertise. 如果广告中用到人名,那么他们必须对所宣传的产品确保诚信。 Complaints organization投诉机构

    Even though there are laws and advertisers' codes of conduct, some bad ads do get made. 虽然有法律和广告的行为规范,还是有很多糟糕的广告被制作出来了。 This is why many countries have a government organization which examines complaints about ads. 这就是为什么许多国家都设有检查有关广告投诉的政府机构。A consumer can complain to the organization, giving reasons for their complaint, and if the complaint is correct, the organization can make the company stop using the offending advertisement. 消费者可以向这个机构投诉,提出投诉的理由。如果投诉是正确的,该机构可以责令该公司停止用这种令人不愉快的广告。 The consumer消费者

    You may have heard the saying: \你可能听说过―买者自负‖的说法。 This means that the consumer is responsible for checking the product before buying. 这就是说消费者有责任在购买其产品之前对产品进行检查。 When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时,消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断。而不致盲目地接受广告中所说的一切。As we are flooded with advertisements in our modem world, many schools believe it is their duty to educate students about advertising. 当今社会上广告泛滥成灾,许多学校认为它们有责任对学生进行有关广告的教育。





  • 第三届“百幅”网络正能量图片评选 2019-10-19
  • 重庆市渝北区:积极打造“律师驻所”新模式 2019-10-13
  • 湖北城镇公厕建设技术导则出台 每平方公里应有3到5座公厕 2019-09-26
  • 市民教育系列活动启动 传承弘扬中华文化做文明有礼天津人 2019-09-26
  • 内蒙古严肃处理环保假整改问题 2019-09-21
  • 【大家谈】让实干成为党员干部的标配 2019-09-21
  • 在虞城,看乡村振兴的曙光 2019-09-18
  • 上饶高铁经济试验区:改善高铁沿线环境 打造整洁市容市貌 2019-09-18
  • 王秀英受邪教全能神蛊惑离家出走 家人盼归 2019-09-09
  • 伦敦高楼火灾一周年 特蕾莎·梅承认政府反应迟缓 2019-09-02
  • 暖新闻·暖生活——山西黄河新闻网 2019-08-30
  • 新疆首个国家考古遗址公园的5项修护工程竣工 2019-08-24
  • 课业繁重,新西兰高中生要减负了! 2019-08-06
  • 黄文榕的专栏作者中国国家地理网 2019-07-27
  • 追求生活质感 四款豪华品牌中型SUV推荐 2019-07-27
  • 球探比分网 欢乐麻将游戏下载 盛杰堂正版超准单双 快三买大小单双的技巧 21点游戏推荐 领航彩票软件 我要牛牛看牌抢庄秘诀 赌3个色子猜大小技巧 网赌出黑出分技术教程 快三大小单双技巧集锦 91y哪里可以上下分 时时彩在线计划后二 游戏加速器手机版下载 87彩下载地址 欢乐生肖彩票走势图 摩卡官网娱乐